Expenses Tracker App, USA
The internal marketing team and the connected agencies ran into the ceiling of the conversion volume in the conditions of limited ROAS. We increased the volume of the total purchase volume (Android & iOS App) by 37%, while reducing the CAC by 15%, with a new look at the creative strategy and connecting new traffic sources.
Boosted players base from zero to 2M+ with a positive ROAS. We have developed and implemented an extensive retargeting system. An extensive retargeting system was developed and implemented, which allowed saving >20k$ per month.